LinkedIn Outreach
Beauty & Franchising
How an eyelash parlor found its ideal franchisors in an overlooked market
The Challenge
An eyelash parlor owner was ready to franchise her business but had no idea who to approach or where to start. She was reaching out to a wide audience and getting very little back.
What We Did
We built a targeted LinkedIn lead list identifying high-net-worth Asian professionals as the ideal franchisor prospect. Personalized connection requests and follow-up messages were sent during their most active hours on LinkedIn.
The Outcome
With a clearly defined audience and targeted messaging, the conversations that came back were with serious investors, not generic inquiries. The right people started showing up.
The Takeaway
A wide net catches the wrong fish. We helped her find exactly who to go after, then went after them.
LinkedIn + Email
Legal & Business Consulting
How a Dubai-based legal consultant stopped talking to everyone and started reaching the right founders
The Challenge
A Black American lawyer turned business consultant, based in Dubai, helps entrepreneurs navigate the legal requirements of setting up a business globally. Her expertise was niche and high-value, but her audience was too broad to generate meaningful traction.
What We Did
We identified her ideal client as Black women with a legal background who had transitioned into founding or running their own businesses. We built a targeted LinkedIn list and enrolled non-connecting prospects into a follow-up email sequence.
The Outcome
By targeting an audience that shared both a professional mindset and a cultural connection with our client, the outreach felt like a conversation between peers rather than a cold pitch.
The Takeaway
The strongest outreach does not just target a job title. It targets a person.
LinkedIn + Phone Follow Up
Wastewater & Environmental Services
How a wastewater equipment company improved conversions by adding a human voice to their outreach
The Challenge
A US-based manufacturer of pumping and dredging systems for wastewater, sludge, biosolids, and lagoon restoration had built its reputation serving contractors, municipalities, farmers, and industrial facilities. Their outreach relied heavily on inbound leads with no proactive strategy to reach decision-makers.
What We Did
We built a targeted LinkedIn list of facility managers, municipal water treatment operators, and environmental contractors who matched their ideal buyer profile. Unresponsive leads were passed to our phone follow-up team who called on their behalf and delivered the pitch in a natural, conversational tone.
The Outcome
Decision-makers in blue collar industries responded significantly better to a real phone call than to a digital message. When people were called directly, they were more receptive and the message landed with the right tone.
The Takeaway
In industries built on trust and handshakes, a real human voice closes more doors than any automated message ever will.